- hart arbeiten, schuften, bis zum Umfallen krampfen.
- To work like a horse. What you do while others "circle back."
Reto
Has opened 400 tickets and closed none. Says "basically done."
"It's on my radar."
Tickets: 400 opened · 0 closed
Über uns · Manifest
Every team has one.
He's the reason the project shipped. He was not in the meeting where they decided it would.
Schwiizerdütsch · Verb Chrampfe [ˈχrampfə]
He reads the whole email. He closes the ticket. He fixes the Pfusch at 6 a.m. while the rest of the team is circling back. We make clothes for him.
Für wen
Die, wo's mache
Engineers, IT and cyber guys, farmers, tradesmen, detectives, owners. Switzerland, Germany, Austria.
Was
Hemmli und Wärchzüüg
Wrinkle-free plaid shirts and polos in four lines, plus lifetime gear: titanium knives, PPE, belts.
Haltig
Elitär, trocken
Premium to look at, deadpan to read. We roast the teammates who don't deliver. Never the trades.
01 · Warum Plaid
Plaid isch immer richtig.
It works in the barn, the server room and the boardroom, and nobody has ever been sent home to change out of it. It needs no style guide, no mood board and no steering committee. Reto spent three weeks choosing a font for the slide template. Plaid took one afternoon. It was always going to be plaid.
02 · Warum Lyocell
He doesn't have time to iron.
Lyocell is a cellulose fibre made from wood. It's smooth, it breathes in the hot aisle, and it shrugs off creases. Wash at 40, hang it up, done.
It looks the same at 23:40 on Wednesday as it does at 09:00 on Friday, when Reto presents your work as "a real team effort." The shirt can't stop that. It can make sure you look better than the slides.
LyocellKnitterfrei40 °CBügeleise: 0
03 · Warum Oliv
White is for people who point.
The client arrives at 10:00 in a white hard hat, points at a wall, asks why it's "not further along," and leaves for lunch at 10:20.
Our hard hats come in four colours that mean you're staying. Never white, never yellow. Full brim, vents, a ratchet that fits 53 to 63 cm, and the mark printed where the client can read it on his way out.
- Oliv
- Wüestesand
- Tundra
- Signalrot
- Wiiss: nie
Vom Stall bis is Rächezentrum
From the barn to the data center.
One kind of man, five places, no change of attitude. Every line is cut for where the work actually happens, not for where it gets discussed.
- 05:40
Stall · Hammerbüezer The milking robot threw an error at 05:12. He read the error message. All of it. - 07:00
Baustell · Uusrüschtig Concrete truck: here. Subcontractor: "on his way." He signs for the truck. - 16:00
Sitzig · Chefbüezer A "quick alignment," 90 minutes. He left after 12 minutes, with the plans under his arm. - 02:13
Rächezentrum · Bürobüezer Prod is down. The escalation chain is skiing in Verbier. He's already in the rack. - Samstig
Hochziit · Edelwyss Wedding guest for 40 minutes. Then the DJ's laptop crashed.
Zeiche · The mark
Es Edelwyss in ere Mutter.
An edelweiss inside a hex nut. The flower is Grandpa's edelweiss shirt and the Alps that Switzerland, Germany and Austria share. The nut is the work.
Konstruktion 200 × 200 · 60° 
- 1
D'Mutter
A machined hex nut with chamfered corners. It reads as hardware, as a badge, and as a node in a network diagram.
- 2
Sächs Hauptblätter
Six long bracts point into the six corners, six short ones sit between them. All on a 60° grid.
- 3
Sibe Blüete
Seven florets in the centre, the way a real edelweiss clusters them. They also read as a bolt pattern.
Kei Schwiizerchrüz.
Swiss attitude, honest label. Our shirts and gear are designed for Swiss, German and Austrian workdays and named in dialect. Swiss law keeps the Swiss cross and "Swiss made" for goods that meet its manufacturing rules, so you won't find either on anything we sell. We'd rather be accurate than decorative. The edelweiss, the dialect and the attitude carry the rest.
D'Bsetzig · The cast
You've met them. You've worked with all four.
They show up in every story we tell. Generic Swiss first names, deeply specific behaviour.
Beat
CHF 240 an hour. Produced one slide.
"Let me take that away and come back with a framework."
CHF 240/h · Output: 1 slideUrs
340 people now know he "agrees."
"Reply all: +1"
Recipients: 340 · Content: 0Patrick
Picks the cheapest supplier. Every time.
"I found a cheaper one."
Supplier: cheapest · Delivery: 6 weeksAnd him.
Every task on the board. Reads the whole email. Not invited to the meeting about his own project.
"Fine. I'll do it myself."
Tickets closed: allAny resemblance to your colleagues is your colleagues' problem.
Gnueg gläse
Enough reading. You have work to do.
The box says it before you do. Start with what the others buy first.
