Chefbüezer
Für die, wo de Lade schmeissed.
For the men who run the shop. Not because the org chart says so. Because nobody else will.
- Sortiment
- Field polo · Long-sleeve
- Am Lager
- 8 pieces

Runs the shop. No box on the org chart required.
Polos and long-sleeves for the man who read the appendix. The collar holds its shape. The strategy never does.
CB-01 Bestseller The Smartest Man in the Room
Wear it when you walk into a room full of people who read the summary, and you read the whole thing.
CB-02 The Board Presentation
Wear it when the board wants "the real numbers," and Reto's deck has 40 slides and none of them.
CB-03 The Reorg
Wear it when HR announces the third "new strategic direction" this year.
CB-04 Hiring Day
Wear it when six candidates are coming in today and the panel prepared by forwarding the invite.
CB-05 The Christmas Party Speech
Wear it when the CEO is "stuck at Kloten" and 120 people are waiting for a speech.
CB-06 The Steering Committee
Wear it when the steering committee meets for the ninth time to decide whether to decide.
CB-07 The Budget Meeting
Wear it when finance wants a 12 % cut across the board, and "the board" means your team.
CB-08 The Investor Visit
Wear it when the investors want to see the factory and Reto wants to show them a video of the factory.
Nothing in this drawer. Like the action items after the last Sitzig.
Clear the filter and the whole line comes back. Faster than the minutes.
Where it gets worn. Usually by one guy.
Other departments. Same guy doing the work.
He switches from the rack to the barn to the boardroom without changing his attitude. Only the shirt.
BB · Bürobüezer Bürobüezer
Für's Büro, s'Labor und s'Rächezentrum.
12 pieces
HB · Hammerbüezer Hammerbüezer
Für d'Werkstatt, de Stall und d'Baustell.
10 pieces
EW · Edelwyss Edelwyss
Für Hochziite, Schwingfeste und de Sunntig.
2 pieces
UR · Uusrüschtig Uusrüschtig
Für alli, wo e Job z'erledige händ.
33 pieces